CLUB PENGUIN: ELITE PENGUIN FORCE: HERBERT'S REVENGE HITS STORE SHELVES

Sequel to award winning, original DS game introduces new storyline inspired by the popular virtual world

BURBANK, Calif. - (May 25, 2010) -- Disney Interactive Studios invites kids and families to beat the heat on the snow-covered virtual island of Club Penguin this summer with Club Penguin: Elite Penguin Force: Herbert's Revenge for Nintendo DS™. The highly anticipated, action-packed video game is now available in retail stores nationwide. "The first Club Penguin DS game was a huge hit with fans, and we're excited to offer even more handheld fun for Club Penguin fans everywhere," said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. "With Club Penguin: Elite Penguin Force: Herbert's Revenge, fans will enjoy more compelling missions with new and returning characters, engaging mini-games and unique ways to connect with the online world." Fans of Club Penguin will once again be able to join the Elite Penguin Force secret agency and work to unravel the mischievous plans of Herbert P. Bear, the island's one true villain. Players will experience all-new mini games, secret agent tests, new gadgets and mysterious missions.

Returning characters from the first game include Gary the Gadget Guy, Dot the Disguise Gal, Jet Pack Guy and Rookie. Also back by popular demand are the furry Elite Puffles who each possess a unique skill. Pop (Purple Puffle) makes bubbles, Flare (Black Puffle) creates blowtorches and Chill (White Puffle) produces frost breath.

Club Penguin: Elite Penguin Force: Herbert's Revenge includes many features that link the game back to the Club Penguin virtual world. Players now have the unique opportunity to synchronize exclusive items such as secret agent bow ties, sunglasses and crab costumes collected in the video game with their Club Penguin online account. Players can also earn coins that can be seamlessly uploaded to their online accounts or used to purchase virtual items in game. This compatibility has been one of the most popular features since the launch of Club Penguin: Elite Penguin Force in 2008, with close to one billion coins being transferred to more than 275,000 online accounts by kids around the world.

Club Penguin: Elite Penguin Force: Herbert's Revenge also features "Veggie Villain," a new mission which launched simultaneously on ClubPenguin.com for players of both platforms to enjoy. Here, Herbert tries to expose the secret Elite Penguin Force agency and destroy the headquarters with a secret gadget.

"Increasing the connectivity between the creativity and imagination kids love so much in the online world of Club Penguin and the experience of playing the DS game was really important to us, and we're really excited to launch the first mission that will take the storyline and adventure across both platforms," says Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios.

Club Penguin is one of the largest and fastest growing virtual worlds for kids. It's an online playground where children interact, play games and let their imaginations soar. From new games to theme parties and special events, there is always something exciting happening in the world. Club Penguin is enjoyed by kids and families in more than 190 countries around the world and is available to play in English, Portuguese, French and Spanish.

Published by Disney Interactive Studios, Club Penguin: Elite Penguin Force: Herbert's Revenge is Rated E for everyone by the Entertainment Software Rating Board (ESRB) and available now at a suggested retail price of $29.99.

About Disney Interactive Studios
Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.

About Club Penguin
Club Penguin (www.clubpenguin.com), a product of Disney Online, provides one of the largest and fastest-growing virtual worlds for children. Club Penguin works to maintain a fun and safe online entertainment experience by using filtering technology and live moderators. The virtual world of Club Penguin, contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. Club Penguin is headquartered in Kelowna, British Columbia, Canada, and can be played in English, Portuguese, French and Spanish.

About Disney Online
Disney Online (www.Disney.com or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

MEDIA CONTACT:
Disney Interactive Studios
Sunny Ing
(818) 553-4027
sunny.ing@disney.com

Access Communications for Disney Interactive Studios
Kathryn Green
(415) 844-6219
kgreen@accesspr.com