DISNEY ONLINE DEBUTS SECOND SEASON OF 'THE POSSIBILITY SHOP,' AN ORIGINAL WEB SERIES FROM THE JIM HENSON COMPANY
Webisodes Aim To Empower Moms Through Creative New Ideas And How-To Techniques To Share With The Entire Family
The Clorox Company Returns as Season Two Sponsor
BURBANK, Calif. - September 28, 2010 - Disney Online, part of the Disney Interactive Media Group, today debuts a second season of "The Possibility Shop" (www.Family.com/PossibilityShop), an original web series produced by The Jim Henson Company. The site, which can be accessed through Disney Family.com, will be updated every two to three weeks with content designed to inspire the imagination of the entire family through creative projects, activities and games. The Clorox Company returns as the exclusive sponsor for all 20 webisodes in season two of "The Possibility Shop."
Building on the success of its first season, season two of "The Possibility Shop" features creator and host Courtney Watkins engaging directly with moms as they discover their own "how to, can do" attitude on projects that will surprise, intrigue and delight their families and themselves. The second season will run through August 2011 with webisodes focusing on finding whimsy in the every day, as well as fun, out-of-the-box ideas for celebrating holidays, the change of seasons, and more. New to season two, each webisode will also feature one of Courtney Watkins' 'Bright Ideas,' a quick and easy family activity related to that webisode's content that will also feature products from The Clorox Company.
"We are excited to debut a second season of 'The Possibility Shop' with the goal of reaching and engaging an even broader audience of moms, building on the success of the first season," said Emily Smith, vice president, Disney Online Mom and Family Portfolio. "Moms specifically, will benefit from the useful and creative advice the show offers for finding fun in their everyday lives."
"We're known for fostering imagination at The Jim Henson Company and Courtney Watkins' irreverence, whimsy and ability to inspire creativity make her a perfect partner in bringing 'The Possibility Shop' to DisneyFamily.com," said Lisa Henson, CEO of The Jim Henson Company, the licensor for all merchandising and licensing for the property.
"Whether it's designing and building a haunted house, offering instructions for a make-your-own board game, jump starting a conversation or finding ways to carry the spirit of the holidays throughout the entire year, season two of 'The Possibility Shop' is going to energize parents and kids alike to pursue the infinite possibilities for every day creative adventures," stated Courtney Watkins.
Season two kicks off with Courtney stepping outside the shop and into the real world as she visits a real family experiencing a creative conundrum. Courtney assists the family with fantastic ideas on how to refuel the imagination and spark creative adventures. Future episodes from both inside The Possibility Shop and out in the world will highlight creative ideas for themes and holidays such as Halloween, Winter Wonderland, Father's Day and Summer Fun!
About Courtney Watkins
Teacher, author, artist, mom, TV personality and creative guru, Courtney Watkins is at the center of "The Possibility Shop." Courtney faces creative challenges, introduces new ideas, demonstrates how-to-techniques, seeks answers to befuddling questions and all the while unearths the "Aha!" moments hidden in a child's every day. Revealing creative ideas for art, games, conversations, experiments, inventions, decorations and explorations, Courtney energizes viewers to pursue limitless fun, on-your-own, at-home activities.
About Disney Online Disney Online (www.Disney.com or text MOBILE to DISNEY*) a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and now mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.
The Disney Online Mom and Family Portfolio is a leading group of sites that provide inspiration and ideas for parents on a variety of topics important to today's families, including easy recipes, crafts, traveling with children, pregnancy, and parenting. Other sites in the Portfolio include Kaboose.com, FamilyFun.com and BabyZone.com.
About The Jim Henson Company
The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy® nominated "Sid the Science Kid", "Dinosaur Train", "Wilson & Ditch: Digging America" and "Pajanimals." Features include "The Dark Crystal," "Labyrinth," "MirrorMask," and "Unstable Fables." Television productions include "Fraggle Rock" and the sci-fi cult series "Farscape."
With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson's Creature Shop™, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry's top recording facilities known for its world-class blend of state-of-the-art and vintage equipment.
The Company's Henson Alternative brand recently launched the New York run of "Stuffed and Unstrung," a live puppet improvisational show at the Union Square Theatre. www.henson.com
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Media Contacts:
Brandy Phillips
Disney Online
818-623-3764
Brandy.Phillips@Disney.com
Kirsten Erickson
Disney Online
818-623-3886
Kirsten.Erickson@Disney.com