DISNEY.COM INVITES KIDS TO ROCK OUT ONLINE WITH THIRD ANNUAL ‘U ROCK’ EVENT

Video Upload Promotion will Showcase Aspiring Rockers and Offer a Chance to Meet the Jonas Brothers, Demi Lovato and All Star Weekend

BURBANK, Calif., July 19, 2010 - Back for its third rockin’ summer on Disney.com, U Rock is a successful user-generated content (UGC) promotion that celebrates the rock star in every kid. U Rock gives fans the opportunity to create their own music videos set to songs from popular Disney artists and post their original videos on the Disney.com U Rock site (Disney.com/URock). Fans will vote on the U Rock finalists and determine who will win amazing prizes such as meeting the Jonas Brothers and Demi Lovato.

This year’s U Rock songs and grand prizes include:

• Camp Rock 2 “It’s On”
Winner will see the stars of Camp Rock 2 live in concert.*
• Phineas and Ferb “Backyard Beach”
Winner will come to Los Angeles to go behinds the scenes of Phineas and Ferb and meet the voices of Dr. Doofenshmirtz and Major Monogram.
• JONAS L.A. “LA Baby (Where Dreams Are Made Of)”
Winner will travel to LA for a tour of some of the local sites featured in JONAS L.A. and cap it off by meeting Kevin, Joe and Nick.*
• Allstar Weekend “Dance Forever”
Winner will head to LA where they will be the star in a weekend of fun including a musical jam session with Allstar Weekend and a $1000 shopping spree from Disney Stores.

In addition to the grand prizes, other prizes will be awarded by Disney.com in categories including Awww…some! (Cutest video), Mega Pipes (Best singing), Sweet Groove Alll-Star (Best dancing), and Tricked Out (Best graphics).

To participate in U Rock kids download a :30 song clip from a Disney Music artist to create and upload their own music videos. The videos are posted in a gallery on the U Rock site for viewing. Finalist videos are chosen by Disney.com, and guests vote on the (4) Grand Prize winners for each one of the songs. Timing for the U Rock promotion is as follows:
• Upload & Watch Videos: now through August 23
• Vote: August 31 – September 12
• Winners Announced: September 16

About Disney Online
Disney Online (www.Disney.com or text MOBILE to DISNEY*) a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.
Disney Interactive Media Group (DIMG) is an affiliate of The Walt Disney Company (NYSE: DIS).

*Talent Subject to Availability

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Media Contacts:
Brandy Phillips
Disney Online
818-623-3764
Brandy.Phillips@Disney.com