DISNEY INTERACTIVE STUDIOS’ SORCERER’S APPRENTICE VIDEO GAME MAGICALLY APPEARS ON SHELVES

Nintendo DS Game Inspired by the Highly Anticipated Walt Disney Pictures and Jerry Bruckheimer Films’ Motion Picture “The Sorcerer’s Apprentice” Now Available

BURBANK, Calif. — (July 13, 2010) — Disney Interactive Studios today announced the release of The Sorcerer’s Apprentice video game, inspired by the upcoming feature film “The Sorcerer’s Apprentice” from Walt Disney Pictures and Jerry Bruckheimer Films, in theaters July 14, 2010. The Sorcerer’s Apprentice video game is now available in North American retail outlets exclusively for Nintendo DS™.

The Sorcerer’s Apprentice is an action-packed arcade video game that casts players in the role of Dave, the powerful sorcerer’s apprentice. In a world filled with fantastical quests and magical combat, Dave joins a mystical fight against the ultimate evil.
Players will encounter evil sorcerers who have escaped from their centuries-old prison, the Grimhold, and have taken over New York City. Legendary master sorcerer Balthazar is trapped in the magical realm, so it is up to players to save New York. Guided by Balthazar, players travel throughout New York and the magical realm using special portals in order to defeat the enemy. They must master the elements of sorcery using magical attacks and spells to defeat the six evil sorcerers and their army of minions in order to free Manhattan.

“The Sorcerer’s Apprentice video game allows fans to interact with the magical elements of the film,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “The game provides a fun, challenging experience in which players can take on the role as the sorcerer’s apprentice and use their own hands to cast magical spells and attacks to defeat their enemies.”

The Sorcerer’s Apprentice video game will include competitive play with a pass the DS challenge mode for up to four players. The game will also include 30 achievements to unlock, as well as DGamer, Disney Interactive Studios’ innovative technology that provides a fun, connected game community for Disney video game fans.

The Sorcerer’s Apprentice is rated E for Everyone by the Entertainment Software Rating Board (ESRB) and has a suggested retail price of $29.99.

About Disney Interactive Studios

Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.

About “The Sorcerer’s Apprentice” film

Walt Disney Pictures, producer Jerry Bruckheimer and director Jon Turteltaub, the team behind the “National Treasure” franchise, present “The Sorcerer’s Apprentice” -- an innovative and epic comedy adventure about a sorcerer and his hapless apprentice who are swept into the center of an ancient conflict between good and evil. Balthazar Blake (Nicolas Cage) is a master sorcerer in modern-day Manhattan trying to defend the city from his arch-nemesis, Maxim Horvath (Alfred Molina). Balthazar can't do it alone, so he recruits Dave Stutler (Jay Baruchel), a seemingly average guy who demonstrates hidden potential, as his reluctant protégé. The sorcerer gives his unwilling accomplice a crash course in the art and science of magic, and together, these unlikely partners pit their powers against those of the fiercest—and most ruthless—villains of all time. It'll take all the courage Dave can muster to survive his training, save the city and get the girl as he becomes “The Sorcerer’s Apprentice.” The screenplay is by Matt Lopez and Doug Miro & Carlo Bernard from a screen story by Lawrence Konner & Mark Rosenthal and Matt Lopez.

© Disney. Product names, release dates and features may be subject to change.

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MEDIA CONTACTS:

Ross Purnell
Disney Interactive Studios
(818) 553-5022
ross.n.purnell@disney.com